In-depth Interviews
Witness one to one conversations at a personal level
Usually on a one to one, and face to face bases, in-depth interviews allow us to discuss detailed information with your target audience that may be to sensitive in nature for a group environment. These type of conversations can range from talking about confidential business tactics to ascertaining experiences of a medical nature.
Through the delicate use of projective/enabling techniques and NLP, 4insight interviewers can effectively probe into values, motivations and emotions leading to a deeper understanding. Research can take place either in our professional observation studio, a place of the respondent’s choosing, or via telephone.
What In-depth Interviews can do for you:
- Understanding gained through deep discussion of sensitive topics
- Avoid and go beyond the ‘socially accepted’ view
- Gain views from hard to reach targets
- Can take place at our observation studio or a comfortable place for respondent
